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Office Locations
Home Office:
The Dunnican Team
9106 Royal Burgess Dr
Rowlett TX 75089
Rockwall Office:
Coldwell Banker Apex, Realtors®
2555 Ridge Road #144
Rockwall TX 75087
By the Numbers
Curious about what the market’s doing in your neighborhood? Whether you’re thinking of buying, selling, or just staying informed, our local real estate market updates help you make smarter decisions. Below, you'll find the latest stats, trends, and expert commentary—broken down by county, city, and even neighborhood. This page is updated monthly with insights from The Dunnican Team’s on-the-ground expertise.
Reporting Period: Feb 1–Feb 28, 2026 • Data via NTREIS
Plano is one of DFW's most consequential housing markets — large enough to carry meaningful statistical weight, established enough to have deep demand roots, and diverse enough that its data rarely tells a simple story. February's numbers reflect a market that's slowing at the surface while holding structural integrity underneath. The headline figures look softer than the fundamentals suggest.
PRICES
Plano's February median of $478,790 — down 8.8% from a year ago — sits alongside a price per square foot of $214.29, down 5.5% year over year. Both figures reflect a market that's adjusting, but the price distribution offers important nuance. The $500–$749k band led all segments at 34.1% of closings, with $300–$399k at 23.4% and $400–$499k at 24.0%. That spread across multiple price tiers — with the upper-mid segment dominating — creates a median that's heavily influenced by which specific tier was most active in February 2025 versus 2026. The per-square-foot decline of 5.5% is more telling than the median alone, and even that figure reflects Plano's naturally wider price composition. The median home size of 2,262 square feet — down slightly from 2,358 in 2019 — reflects a market gradually absorbing more mid-size properties alongside its larger luxury inventory.
SALES ACTIVITY
171 closed sales — down 11.9% from 194 in February 2025 — is a meaningful but not alarming decline for a city of Plano's scale. Homes averaged 69 days on market, up 18 days year over year — a notable shift that signals buyers are cross-shopping more carefully and committing more slowly. Total transaction time reached 96 days, up 19 days from last February. Days to close came in at 27, essentially flat. The pre-contract period is where the behavioral change is concentrated — once buyers decide, closings still move efficiently. For sellers, the practical implication is clear: price discipline from listing day one is no longer optional.
INVENTORY
Active listings reached 567 in February — up 10.7% from 512 a year ago — while months of inventory edged up modestly to 2.7. That 2.7-month figure is among the tighter supply readings in this month's broader report, which is a meaningful differentiator for Plano. Despite a 10.7% increase in listings, demand has absorbed enough of that new supply to keep inventory compressed relative to many comparable markets. The community's corporate employment base — anchored by major headquarters and regional offices along the US-75 and Dallas North Tollway corridors — continues to underpin a demand floor that less employment-driven suburbs simply don't have.
MARKET BALANCE
At 2.7 months of inventory and a close-to-list ratio of 94.9%, Plano is operating in seller-leaning balanced territory — tighter than most DFW suburbs despite its inventory increase. The 94.9% close-to-list figure means buyers are negotiating modestly but not aggressively; sellers who price correctly are still transacting close to their ask. The median year built of 1987 reflects Plano's established character — a city where much of the housing stock is mature but well-maintained, and where location and school district access continue to drive demand independent of broader market cycles.
Plano enters spring 2026 with supply that's growing but still constrained, a buyer pool that's slowed but hasn't retreated, and pricing that's adjusting at the margins without any structural deterioration. The 18-day increase in days on market is the clearest behavioral shift to monitor — if that figure contracts as spring demand builds, it would confirm the February slowdown is seasonal rather than structural.
The community's employment anchor — major corporate campuses along the North Dallas employment corridor — gives Plano a demand resilience that purely residential suburbs lack. Relocation buyers, corporate transferees, and move-up families from closer-in Dallas neighborhoods continue to provide a steady demand foundation that should support pricing stability through mid-year.
If mortgage rates ease in the second half of 2026, Plano's $400k–$550k core is positioned to see meaningful demand reactivation. At 2.7 months of supply, even a modest demand uptick could tighten the market noticeably and begin compressing the current close-to-list gap.
Buying or selling in Plano? The Dunnican Team works across Collin County and can help you navigate a market where timing and pricing precision matter. Let's talk.
Source: NTREIS MLS (Feb 1–Feb 28, 2026) with February 2025 comparison metrics from the Texas REALTORS® Data Relevance Project, in partnership with the Real Estate Center at Texas A&M University.
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Plano remains one of the stronger seller environments in the DFW metro. At 2.7 months of inventory — among the tightest readings in this month's report despite a 10.7% increase in active listings — supply scarcity continues to work in sellers' favor. The close-to-list ratio of 94.9% means buyers are negotiating modestly but not aggressively — sellers who price correctly are getting within 5% of asking price consistently. Homes are averaging 69 days on market, up 18 days from a year ago, so buyers are more deliberate. Price your home to attract attention in the first two weeks rather than testing high and reducing later.
Plano offers more selection than it has in several years — 567 active listings, up 10.7% from a year ago — but don't mistake the slower pace for unlimited time. At 2.7 months of supply, Plano is tighter than most DFW suburbs. When you find a property that meets your criteria, move with purpose. The close-to-list ratio of 94.9% tells you that reasonable offers with modest concessions are being accepted — aggressive lowballs are not consistent with this market. The median year built of 1987 means a thorough inspection is essential, particularly for HVAC, roofing, and foundation in Plano's established neighborhoods.
Plano homes averaged 69 days on market in February 2026 — up 18 days from the same month last year. Total time from listing to close reached 96 days, up 19 days year over year. Days to close came in at 27, essentially flat — once buyers commit, transactions process just as efficiently as before. The behavioral change is concentrated on the front end: buyers are cross-shopping more carefully and taking longer to decide. For sellers, the practical implication is clear — the first two weeks on market are your highest-leverage window.
The February 2026 median of $478,790 shows an 8.8% decline year over year, while price per square foot at $214.29 fell a more modest 5.5%. That divergence is the interpretive key. The $500–$749k band led closings at 34.1%, with $300–$399k at 23.4% and $400–$499k at 24.0% — a spread across multiple tiers that makes the median sensitive to which specific segments were most active this month versus last February. The per-square-foot decline of 5.5% is the more reliable signal, and even that reflects Plano's natural price composition variability. Pricing hasn't structurally deteriorated — it's adjusting at the margins.
Plano closed 171 homes in February 2026 — down 11.9% from 194 a year ago — while maintaining 2.7 months of supply despite a 10.7% jump in active listings. That combination tells the real story: demand has absorbed most of the new supply, keeping Plano's inventory compressed relative to most comparable communities. The close-to-list ratio of 94.9% confirms that the market is competitive enough that sellers hold meaningful ground. Plano's corporate employment base along the US-75 and Dallas North Tollway corridors continues to underpin a demand floor that provides resilience most purely residential suburbs don't have.
Have questions about buying or selling in Plano? Talk to The Dunnican Team — we work across Collin County and can help you navigate a market where timing and pricing precision matter.
Top Schools, Corporate Headquarters, and a Thriving Housing Market
Plano is one of North Texas’s most sought-after communities, offering a rare blend of economic strength, exceptional schools, and high livability. Located just north of Dallas, Plano has evolved into a powerhouse suburb—home to Fortune 500 companies, award-winning public schools, and a diverse population that continues to grow year after year.
With a strategic location near the Dallas North Tollway, US-75, and President George Bush Turnpike (PGBT), Plano provides quick access to major job centers in Dallas, Frisco, Richardson, and DFW Airport. Yet despite its impressive growth, Plano has preserved its suburban charm through thoughtful city planning, mature trees, and community-focused neighborhoods.
As the headquarters for companies like Toyota North America, JPMorgan Chase, Liberty Mutual, FedEx, and Frito-Lay, Plano continues to attract professionals from across the country—making it a top destination for executives, relocating families, and long-term investors alike.
The Plano housing market is established, diverse, and consistently in demand. Whether you're looking for a custom luxury estate, a charming single-family home, or a modern townhome close to shopping and dining, Plano delivers a wide array of options.
Popular housing types include:
Luxury homes and gated estates in prestigious neighborhoods like Willow Bend, Kings Ridge, and Whiffletree
Affordable single-family homes in well-maintained subdivisions—great for first-time buyers, downsizers, or investors
Townhomes and condos near Legacy West, Shops at Legacy, and Downtown Plano, offering a walkable lifestyle and urban appeal
Custom homes on larger lots in central neighborhoods like Canyon Creek and Hunters Glen
Move-in ready properties zoned to top-rated Plano ISD schools, many featuring recent upgrades, community pools, and greenbelt access
Thanks to limited turnover in certain areas, well-priced homes in Plano tend to sell quickly, particularly in high-demand school zones and near major employment centers.
Plano consistently ranks among the best places to live in the U.S., and it’s easy to see why. The city strikes the perfect balance of big-city opportunity and suburban livability, making it attractive to young professionals, growing families, retirees, and everyone in between.
What makes Plano stand out:
Plano ISD is nationally recognized for academic excellence, with Blue Ribbon Schools, IB programs, and STEM pathways
Over 4,300 acres of parkland, including Arbor Hills Nature Preserve, Oak Point Park, and miles of trails and scenic greenbelts
Legacy West and The Shops at Legacy offer top-tier shopping, dining, and entertainment
A safe, well-managed city with responsive municipal services and long-range infrastructure planning
Diverse housing stock, from starter homes to multimillion-dollar estates—supporting buyers across all life stages
For sellers, Plano’s reputation, strong school districts, and year-round buyer activity help homes maintain value and often command multiple offers—especially with professional marketing and smart pricing strategies.
In a competitive, fast-moving market like Plano, experience and hyper-local knowledge make all the difference. That’s exactly what you’ll find with Cindy and Cory Dunnican, founders of The Dunnican Team at Coldwell Banker Apex, Realtors®.
With decades of experience in Plano and surrounding areas, Cindy and Cory offer:
Strategic listing preparation and targeted marketing campaigns
Personalized guidance to help buyers compete in low-inventory conditions
Deep knowledge of Plano ISD boundaries, corporate relocation trends, and neighborhood nuances
Faith-driven service that puts your needs first and keeps you informed every step of the way
Whether you're relocating to Plano, upsizing into a luxury home, or preparing to sell, The Dunnican Team is here to guide you with clarity, confidence, and care.
Our team knows how to position your property for success in today’s shifting market. Get expert pricing, staging tips, and a custom marketing plan.
Whether you’re relocating or upgrading, we’ll help you find the perfect home in one of North Texas’s most competitive markets.