THE DUNNICAN TEAM
The Dunnican AdVantage
Strategic pricing. Exceptional marketing. Skilled negotiation. Real service, smart solutions, and proven results for North Texas sellers.
What this page covers: The Dunnican Team's listing presentation — our track record, credentials, pricing approach, marketing system, and process for sellers in Northeast Dallas and Rockwall County, Texas.
Who it's for: Homeowners evaluating agents to sell their North Texas home who want to see real numbers, not just claims.
Why The Dunnican Team: 28+ years serving North Texas, 1,850+ homes sold, $350M+ in career sales volume, a 99.3% list-to-sale price ratio, and 285+ verified five-star reviews.
When you work with us, you get all three of us — dedicated, experienced, and invested in your outcome.
Cindy Dunnican
Founder & Listing Strategist
Cindy leads every listing — from pricing and pre-launch strategy to marketing execution and negotiation. Her market knowledge is what sellers count on when it matters most.
Cory Dunnican
Co-Founder & Contract Specialist
Cory brings financial acumen and sharp negotiation skills to every transaction. From offer evaluation to contract details, he protects your bottom line at every turn.
Cheryl Holder
Client Services Manager & Stager
Cheryl ensures every showing-ready detail is handled flawlessly. From accessory staging to transaction coordination, she keeps the process smooth from list date to close.
The Numbers
Our Promise to You
Real Service
Responsive, honest communication and hands-on guidance at every step — from first consult through closing day.
Smart Solutions
Strategic pricing, sharp marketing, and flexible options tailored to your situation — not a one-size-fits-all script.
Proven Results
28 years, 1,850+ homes sold, and a 99.3% list-to-sale ratio that consistently beats the market average.
“Her knowledge of the market is unparalleled — she predicted the exact price we were considering without asking. Drone videos, thorough walkthroughs, well-organized open houses — above and beyond at every step.”
“After 6 months on the market with another agent, I switched — and I'm so glad I did. They went far beyond 'post it online.' Outstanding service from start to finish.”
“It was so refreshing to have someone actually care about what was best for us as people instead of just clients. They never missed a beat — even through Christmas and New Year's.”
“They helped us sell and buy our dream home in a month and a half — during the holiday season. They always responded quickly and made us feel like a priority every step of the way.”
“Cindy sold our first home years ago. After 25 years we called her again — a no-brainer. From staging and photos to calming our nerves, they were right at our side the whole way.”
“As first-time buyers, we had so many questions. The Dunnican Team guided us at every step. I'd watched them help my parents years ago and knew I wanted the same experience.”
Reviews sourced from Google Customer Reviews, Zillow, and Realtor.com.
The Numbers That Matter Most
We negotiate more of your asking price.
Your home sells faster — less disruption.
Above-average pricing in our served market.
*North Texas MLS data.
Our commitment to every seller we represent — from the first conversation through closing day.
01 · Strategic Pricing
Pricing correctly from the start is the single most important factor in a successful sale. We prepare a data-driven CMA that evaluates recent sales, current competition, and buyer demand — designed to attract serious buyers and protect your equity.
02 · Presentation & Marketing
Your listing's first impression is everything. We invest in professional photography, compelling MLS copy, a dedicated property website, video and social promotion, and distribution across all major platforms.
03 · Communication & Updates
You should never have to wonder what's happening with your listing. We keep you informed throughout — showing feedback, weekly performance reports, market activity updates, and honest guidance if adjustments are needed.
04 · Negotiation & Contracts
When offers arrive, we help you evaluate every term that matters — not just price, but timelines, contingencies, and costs. From contract to closing, we manage inspections, deadlines, and coordination so nothing falls through the cracks.
What happens in the days before your listing hits the market often determines what happens on day one.
The Pre-Launch Plan
01 · Staging Consult & Accessory Staging
Cheryl walks every room with a trained stager's eye. We bring our own accessories and décor to elevate key spaces — at no cost to you.
02 · Repairs & ROI Guidance
We tell you what to fix, what to skip, and what actually moves the needle at your price point. No guesswork.
03 · Professional Media Production
Photography, drone/aerial, video, Reels, floor plans, 3D walkthrough — all scheduled and coordinated before day one.
04 · Trusted Vendor Network
Need a painter, handyman, landscaper, or inspector? We maintain a curated list of vetted local professionals ready to help on short notice.
Your Home Gets a Head Start — Before the Public Knows
CB Apex Match-Making System
Your home is privately marketed to 1,200+ Coldwell Banker Apex agents — and their buyer clients — before it ever hits the public MLS.
Coming Soon Campaign
We build anticipation through our email list, social channels, and agent network during the pre-launch window — so buyers are watching before day one.
Direct Buyer Outreach
We personally notify agents in our network who are working with active buyers in your price range and area right now.
Great marketing doesn't wait for a buyer to find your home — it takes your home to the buyer.
Media That Sells Homes
100% of buyers search online first. Your home's first showing is on a screen.
Professional Photography
HDR images that make every room shine and drive more click-throughs.
Drone & Aerial Video
Standard on every listing — every price point — showcasing lot, location, and setting.
Long-Form Video Home Tour
Immersive walkthrough video for your property website, YouTube, and buyer email campaigns.
Cinematic Reels
Short-form social content for Instagram, Facebook & TikTok.
Interactive Floor Plans
31% of buyers rank floor plans as top listing content.1
3D Virtual Walkthrough
Matterport-style tour syndicated across all major portals.
Virtual Staging
AI-enhanced staging for vacant or partially furnished homes.
1. Source: NAR 2024 Profile of Home Buyers and Sellers.
Zillow Showcase — Premium Listing Experience
Your listing on Zillow — the most-visited real estate site in the U.S. — gets the premium treatment: prioritized placement, immersive media, dedicated buyer emails, and interactive tours.
*Source: Zillow Showcase claims data, last updated 7/8/2026. All claims based on data at zillow.com/agents/showcase-facts, compared to similar nearby non-Showcase listings on Zillow.
Everywhere Buyers Are Looking
Your home is syndicated to hundreds of real estate websites the moment it goes live — plus your own dedicated property website.
Custom Single-Property Website
Unlike listing portals where your home competes for attention, your dedicated property website keeps the focus entirely on your home. We promote this page through every marketing channel — social ads, email, QR codes on signage and brochures.
We Take Your Home to the Buyer
Targeted Social Media Ads
Paid Facebook and Instagram campaigns targeted to buyers matching your home's profile — by location, income, life stage, and search behavior.
Email to Our Active Database
Our curated newsletter reaches buyers, sellers, and sphere contacts in our market — many actively looking or knowing someone who is.
Organic Social Media
Professional listing content across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and Google Business — consistent visibility that extends your reach organically.
Signage That Gets Noticed
Your yard sign is a 24/7 billboard — we make sure it works as hard as your online marketing.
High-Visibility Pole Sign
An elevated post sign placed for maximum street visibility — seen from both directions and farther down the road than a standard stake sign.
Custom Info Rider
A branded rider with the details buyers want from the curb — beds, baths, square footage, and standout features — so your home sells itself before they call.
Scan-to-Tour QR Rider
A QR code rider links straight to your single-property website — photos, video, and floor plans in the buyer's hand the moment they drive by.
The Mega-Open House
More than a traditional open house. Our Mega-Open House isn't just an afternoon event — it's a full week of targeted pre-marketing designed to bring the right buyers through your door.
- Full week of pre-marketing on social media and digital ads
- Email campaign to our database contacts
- Neighborhood mailers and door-knocking to surrounding homes
- Agent community notification through our network
- Professional signage and printed feature sheets with QR codes
- Showing feedback collected and reported within 24 hours
Private showings: With your permission, serious buyers and their agents schedule private appointments through our showing service — giving buyers undivided access to your home. Every showing is confirmed, tracked, and followed up with feedback so you always know what buyers are thinking.
Smart Solutions
No two sellers are in the same situation. We offer flexible programs so you can make the best decision for you.
Buy Before You Sell
Purchase your next home before listing yours — without a sale contingency. We work with bridge programs that make the move-up seamless.
Cash Offer / As-Is Option
Need speed over top dollar? We connect you with qualified cash buyers and investor options — a baseline to compare against a traditional sale.
Broker Exclusive Listing
Through CB Apex's Match-Making System, your home markets to 1,200+ agents and buyers before going public — with no days on market counted.
Trusted Vendor Network
From pre-listing repairs to post-closing services, we maintain a curated network of painters, handymen, inspectors, landscapers, and lenders we trust to deliver.
Concierge by Notable
Powered by Notable · notablehome.com
Prepare your home to sell without paying out of pocket. Notable covers pre-listing improvements — repairs, paint, staging, landscaping — and you pay at closing. No monthly payments, no interest during the listing period.
The right price isn't the highest number — it's the number that attracts the most buyers and generates the strongest outcome.
How We Approach Price
- We study your micro-market — not just zip codes, but your subdivision, street, and relevant comps.
- We price to attract multiple interested buyers, not just one.
- We walk you through a detailed CMA — our recommended range, and why.
- We review your estimated net proceeds at different price points before you decide.
Agent-assisted homes sell for a median of $435,000 vs. $380,000 for FSBO — a $55,000 difference.
Source: NAR 2024 Profile of Home Buyers and Sellers.
Your Personalized Net Sheet
Every seller receives a detailed, personalized estimate of net proceeds — sale price, mortgage payoff, agent compensation, and closing costs — walked through together at your listing appointment, alongside a full Comparative Market Analysis specific to your home.
From Listing to Close
Pre-Launch
Staging, media, pre-marketing, vendors
Go Live
MLS, Showcase, digital ads launch
Active Marketing
Open houses, showings, promotion
Offer & Negotiation
We evaluate and negotiate every offer
Under Contract
Inspections, appraisal, title, repairs
Closing Day
Final walkthrough, signing, funding
Seller's Insight Dashboard:Real-time access to your listing's online performance — views, saves, showing requests, and market activity — anytime, from any device. Weekly updates, showing feedback within 24 hours, calls returned same day.
The Dunnican Team at Coldwell Banker Apex, Realtors® · 9106 Royal Burgess Dr, Rowlett, TX 75089 · 972-679-1789 · thedunnicanteam.com. D Magazine D Best annually since 2010 · Real Trends Verified 2025 · Dallas Real Producers Top 250 2026 · Coldwell Banker President's Circle Elite since 2020. Zillow Showcase statistics sourced from zillow.com/agents/showcase-facts; compared to similar nearby non-Showcase listings on Zillow. List-to-sale price ratio and days on market figures based on North Texas MLS data. This content is for informational purposes and does not constitute a guarantee of results. Equal Housing Opportunity.
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