THE DUNNICAN AdVANTAGE
REAL SERVICE • SMART SOLUTIONS • PROVEN RESULTS
A proven marketing system for North Texas Homeowners
Listing Presentation
The Dunnican Team at Coldwell Banker Apex, REALTORS® helps homeowners in Northeast Dallas, Rockwall County, and surrounding North Texas communities sell with a clear plan: strategic pricing, professional marketing, weekly reporting, and skilled negotiation.
This page is the listing presentation we walk through with every seller. It covers who you work with, our track record (28+ years, 1,850+ homes sold, $350M+ in career sales volume, and a 99.3% list-to-sale price ratio against a 98.25% market average), how we price, how we market, the live weekly seller report you receive every Monday, and what happens from listing day to closing. It's written for homeowners in Rowlett, Rockwall, Heath, Wylie, Sachse, Fate, Royse City, Garland, and nearby communities who want to see the numbers and the process before choosing an agent.
Our Promise to You
Real Service
Responsive, honest communication and hands-on guidance at every step, from the first consult through closing day.
Smart Solutions
Strategic pricing, sharp marketing, and flexible options tailored to your situation, not a one-size-fits-all script.
Proven Results
28 years, 1,850+ homes sold, and a 99.3% list-to-sale ratio that consistently beats the market average.
Real Service. Smart Solutions. Proven Results.
Six people, each with a defined role, from the first conversation through closing day.
Cindy Dunnican
Founder & Listing Strategist
Cindy leads every listing: pricing, pre-launch strategy, marketing, and negotiation. 28 years selling homes in this market.
Cory Dunnican
Co-Founder & Contract Specialist
Cory evaluates every offer and protects your bottom line through contract terms, deadlines, and the details that decide a closing.
Cheryl Holder
Client Services & Staging
Cheryl stages key spaces with the team's own accessories and coordinates the transaction so nothing slips between list date and close.
Jenn Pepe
Sales Agent
Jenn lives on the Rockwall County side of Rowlett. Her law enforcement background trained her in attention to detail, calm under pressure, and follow-through.
Steven Dao
Sales Agent
Licensed for over two years, Steven brings an owner's perspective to every deal: a former entrepreneur and business owner who worked as an engineer in Germany.
Hannah Madden
Marketing & Social Media
Hannah produces the listing content and social campaigns that put your home in front of buyers. A photographer by background, she is completing her marketing degree at TWU in Denton.
The Numbers
The Numbers That Matter Most
We negotiate more of your asking price.
Your home sells faster, with less disruption.
Above-average pricing in the markets we serve.
*North Texas MLS data.
Ready to talk about your home? Schedule a call.
Strategic Pricing
Pricing correctly from the start is the single most important factor in a successful sale. We prepare a data-driven CMA that weighs recent sales, current competition, and buyer demand, built to attract serious buyers and protect your equity.
Presentation & Marketing
Your listing's first impression is everything. We invest in professional photography, compelling MLS copy, a dedicated property website, video and social promotion, and distribution across all major platforms.
Communication & Updates
You should never have to wonder what's happening with your listing. You get showing feedback, a weekly listing report, market activity updates, and honest guidance if adjustments are needed.
Negotiation & Contracts
When offers arrive, we help you evaluate every term that matters: price, timelines, contingencies, and costs. From contract to closing, we manage inspections, deadlines, and coordination so nothing falls through the cracks.
What happens in the days before your listing hits the market often determines what happens on day one.
The Pre-Launch Plan
Staging Consult & Accessory Staging
Cheryl walks every room with a trained stager's eye. We bring our own accessories and décor to elevate key spaces, at no cost to you.
Repairs & ROI Guidance
We tell you what to fix, what to skip, and what actually moves the needle at your price point. No guesswork, and no spending on work buyers won't pay for.
Professional Media Production
Photography, drone and aerial, video, Reels, floor plans, and a 3D walkthrough, all scheduled and coordinated before day one so the listing launches complete.
Trusted Vendor Network
Need a painter, handyman, landscaper, or inspector? We maintain a curated list of vetted local professionals ready to help on short notice.
Your Home Gets a Head Start, Before the Public Knows
CB Apex Matchmaking System
Your home is privately marketed to 1,200+ Coldwell Banker Apex agents, and their buyer clients, before it ever hits the public MLS.
Coming Soon Campaign
We build anticipation through our email list, social channels, and agent network during the pre-launch window, so buyers are watching before day one.
Direct Buyer Outreach
We personally notify agents in our network who are working with active buyers in your price range and area right now.
Pre-launch marketing follows MLS rules and your preferences on timing and privacy.
Great marketing doesn't wait for a buyer to find your home. It takes your home to the buyer.
Media That Sells Homes
Your home's first showing is on a screen.
Professional Photography
HDR images that make every room read well online and drive click-throughs.
Drone & Aerial Video
Standard on every listing at every price point, showing lot, location, and setting.
Long-Form Video Home Tour
Immersive walkthrough for your property website, YouTube, and buyer email campaigns.
Cinematic Reels
Short-form social content for Instagram, Facebook, and TikTok.
Interactive Floor Plans
31% of buyers rank floor plans among the most useful listing content.1
3D Walkthrough & Virtual Staging
Matterport-style tour syndicated across the major portals, plus AI-enhanced staging for vacant or partially furnished homes, clearly labeled as virtual.
1. Source: NAR 2024 Profile of Home Buyers and Sellers.
Zillow Showcase: Premium Listing Experience
Your listing on Zillow, the most-visited real estate site in the U.S., gets the premium treatment: prioritized placement, immersive media, dedicated buyer emails, and interactive tours.
*Source: Zillow Showcase claims data, last updated 7/8/2026. All claims based on data at zillow.com/agents/showcase-facts, compared to similar nearby non-Showcase listings on Zillow.
Everywhere Buyers Are Looking
Your home is syndicated to 500+ real estate websites the moment it goes live, plus your own dedicated property website.
Custom Single-Property Website
Unlike listing portals, where your home competes for attention, your dedicated property website keeps the focus entirely on your home. We promote this page through every marketing channel: social ads, email, and QR codes on signage and brochures.
We Take Your Home to the Buyer
Targeted Social Media Ads
Paid Facebook and Instagram campaigns aimed at buyers who match your home's profile by location, life stage, and search behavior. Your listing reaches buyers who aren't actively searching yet.
Email to Our Database
Our curated newsletter goes to 2,500+ buyers, sellers, and sphere contacts in our market, many actively looking or knowing someone who is. Your home goes directly to their inbox.
Organic Social Media
Professional listing content across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and Google Business Profile, reaching roughly 6,500 followers with consistent, shareable visibility.
Signage That Gets Noticed
Your yard sign works as hard as your online marketing.
High-Visibility Pole Sign
An elevated post sign placed for maximum street visibility, seen from both directions and farther down the road than a standard stake sign.
Custom Info Rider
A branded rider with the details buyers want from the curb: beds, baths, square footage, and standout features, so your home sells itself before they call.
Scan-to-Tour QR Rider
A QR code rider links straight to your single-property website: photos, video, and floor plans in the buyer's hand the moment they drive by.
Creative Marketing, Built for Your Home
Beyond the standard playbook. Every home has one thing that deserves its own campaign, and we build it.
Recent Example: A Financing Page That Answers "What Would My Payment Be?"
For 10617 Gleneagles in Rowlett, we built a page with our lending partner that lets buyers compare a seller-paid rate buydown, a closing-cost credit, and a lower price side by side, pick the plan that fits, and send it to their agent. It turns a seller concession into a reason to call. See the 10617 Gleneagles financing page.
- Guess the Price campaign: a Reel and email that invite buyers to guess, then tour, for a distinctive property.
- Property feature article: a dedicated article on thedunnicanteam.com about your home and neighborhood, shared across every channel.
- Neighborhood and nearby-conveniences video: a map and video showing the setting, shopping, parks, roads, or lake access buyers care about.
- Digital showing events: a live virtual walkthrough or private-tour window when an open house doesn't suit your privacy or schedule.
- Seasonal lifestyle video: how buyers would enjoy the home in the current season, from the patio in October to the pool in June.
Your Listing Marketing Plan
A 20-week schedule, adapted to your home and buyer response. Most homes sell before Week 12; the later phases exist so nobody is improvising if the market says no.
Before Launch
Selling strategy and pricing, home preparation, photography and video, property description and features sheet, property website, buyer documents, showing setup, and a Coming Soon preview where permitted.
Week 1: Launch
MLS live and confirmed on the major sites, social launch, Just Listed aerial Reel, buyer and agent email announcements, property feature article, launch photo collection, and the first open house or private-tour invitation.
Weeks 2 to 4: Build Reach
Cinematic video on YouTube, feature spotlights, MLS buyer-agent matching, first paid social campaign, Just Listed postcard, full property tour, neighborhood video, and a 30-day presentation review.
Weeks 5 to 12: Sustain & Refine
30-day performance review, showing events, local market content, direct outreach to top agents, second paid campaign, second-look campaign, agent perspective, and a pricing and positioning review before any relaunch.
Weeks 13 to 20: Reposition
Third and fourth paid campaigns, nearby-conveniences feature, market position review, agent feedback outreach, buyer FAQ content, and a Week 20 strategy meeting to agree on the next phase together.
Under Contract & Closing
Under Contract announcement across the planned channels, then a Just Sold Reel and a recap of the marketing and the sale after closing. Price changes always require your approval.
What to Expect Every Week
Consistent support while your home is on the market.
- Every week, from Week 1 · Agent outreach: we contact agents with new active and pending comparable listings to keep your home in front of agents working your market.
- After every showing · Feedback and follow-up: we reach the showing agent for feedback, follow up on buyer interest, and share the useful response themes with you.
- Every Monday, from Week 2 · Your Listing Update: your live report link with marketing completed, performance data, showing feedback, and upcoming activities.
- Every Monday, from Week 2 · Local market snapshot: new competition, pending and closed sales, price reductions, and listings that have left the market, and what they mean for you.
- For major campaigns · Campaign communication: we preview the plan, run the campaign, and share results with recommended next steps.
- When the newsletter publishes · Newsletter exposure: your active listing is featured in our newsletter when it publishes during your marketing period.
Events follow your preferences. Price changes require your approval. Reporting reflects available platform data.
Your Weekly Seller Report
One live link, updated every Monday, that shows exactly how your home is performing and what we did about it. Opens on any device, private to you.
- Performance · how buyers are finding your home on Zillow, Homes.com, Redfin, the MLS, and other brokerage sites
- Social · your home across our channels and campaigns
- Showings · every showing, with the feedback
- Comps · where your price sits on the street
- Activity · what is happening on your sale, week by week
Smart Solutions
No two sellers are in the same situation. We offer flexible programs so you can make the best decision for you.
Buy Before You Sell
Purchase your next home before listing yours, without a sale contingency. We work with bridge programs that make the move-up seamless.
Cash Offer or As-Is Option
Need speed over top dollar? We connect you with qualified cash buyers and investor options, a baseline to compare against a traditional sale.
Broker Exclusive Listing
Through CB Apex's Matchmaking System, your home markets to 1,200+ agents and their buyers before going public, with no days on market counted.
Concierge by Notable
Powered by Notable · notablehome.com
Prepare your home to sell without paying out of pocket. Notable covers pre-listing improvements such as repairs, paint, staging, and landscaping, and you pay at closing. No monthly payments and no interest during the listing period.
The right price isn't the highest number. It's the number that attracts the most buyers and produces the strongest outcome.
How We Approach Price
- We study your micro-market: not just ZIP codes, but your subdivision, street, and the comps that actually apply.
- We price to attract multiple interested buyers, not just one.
- We walk you through a detailed CMA: our recommended range, and why.
- We review your estimated net proceeds at different price points before you decide.
Agent-assisted homes sell for a median of $435,000 vs. $380,000 for sale by owner, a $55,000 difference.
Source: NAR 2024 Profile of Home Buyers and Sellers.
Your Personalized Net Sheet and Market Data
Every seller receives a detailed, personalized estimate of net proceeds (sale price, mortgage payoff, agent compensation, and closing costs) walked through together at your listing appointment, alongside a full Comparative Market Analysis and current market data specific to your home, subdivision, and city.
From Listing to Close
Pre-Launch
Staging, media, pre-marketing, vendors
Go Live
MLS, Showcase, and digital ads launch
Active Marketing
Open houses, showings, promotion
Offers
We evaluate and negotiate every offer
Under Contract
Inspections, appraisal, title, repairs
Closing Day
Final walkthrough, signing, funding
You always know where things stand: your live seller report, weekly updates every Monday, showing feedback within 24 hours, and calls returned the same day.
The Dunnican Team at Coldwell Banker Apex, REALTORS® · 9106 Royal Burgess Dr, Rowlett, TX 75089 · 972-679-1789 · thedunnicanteam.com. D Magazine D Best annually since 2010 · Real Trends Verified 2025 and 2026 · Dallas Real Producers Top 250 2026 · Coldwell Banker President's Circle Elite since 2020. Zillow Showcase statistics sourced from zillow.com/agents/showcase-facts; compared to similar nearby non-Showcase listings on Zillow. List-to-sale price ratio and days on market figures based on North Texas MLS data. Seller report example reflects data available from listing platforms at the time of viewing. This content is for informational purposes and does not constitute a guarantee of results. Equal Housing Opportunity.
Ready To Get Started?
Every sale starts with a conversation about your home, your timeline, and what you want the result to be. No pressure, no obligation, and you’ll leave with a clear picture of what your home could sell for and how we’d get it there. Click "Schedule a Call" below to schedule an appointment online or Text Cindy at 214-403-8448
What's My Home Worth?
Online estimates can’t see your updates, your lot, or what’s competing on your street this month. We can. Tell us a little about your home and we’ll prepare a Comparative Market Analysis built from the sales that actually apply, along with a realistic range and what it would take to reach the top of it.